About Us

About Us image
Finalist-Round-Best Small Independent Retailer
Finalist-Round-Badge_Best B2B Online Retailer
Finalist-Round-Badge_Best Small Independent Retailer


Who we are
We are Australia's snuggliest baby brand. Snuggle Hunny is a family owned business - we and our passionate and beautiful team lovingly create a baby and toddler range made from natural fibres and fabrics with iconic, unique designs .

Snuggle Hunny is perfect for gifts with our beautiful swaddles and our birth announcement cards. We have been a big part of the rise in popularity of Birth Announcement photos worldwide, fuelled by our large, engaged online community. Snuggle Hunny Kids has become a destination for baby and toddler gifting. 

Our global audience of over a million includes more than 2000 retailers in over 60 countries and our online store is always open, shipping our gorgeous baby goodies worldwide.


What we do
We believe in great design and high-quality products. Our unique and beautiful designs are exclusive to our brand. Working directly with artists, we create bespoke prints and turn them into contemporary baby swaddles, organic clothing, organic muslin wraps, nursery linen, bibs, milestone cards, baby accessories and more. 

Our focus is on contemporary design and the use of quality materials: merino wool, linen, organic muslin and cotton jersey. Many of our products are GOTS certified organic. and all come packaged for in-store display, designed to co-ordinate and create beautiful gift-giving experiences.  

We are grateful to create products that celebrate the beauty of parenthood and package them together with providing exceptional customer service.


Our Name

Snuggle - The definition of snuggle is to settle, comfort & soothe. We love our babies being snuggly in our arms and as they sleep so let's help them snuggle. 

Hunny - Hanini is a maltese term of endearment and translates to my darling. Hunny also is a word of endearment so Hunny is the perfect way to describe our beautiful babies.


More than a brand
We are a community. #snugglehunnykids is a global community who support one another and celebrate this part of life together. We gather daily online, to share photos and moments with our newborns, our baby’s milestones and doing it with style. Come join us on Instagram and Facebook!